skip navigation
Markets By TradingView
  • Executive Interviews
  • Company Overviews
  • Reviews

Credit card security becomes bigger than health care

Enoch Antwi

Enoch Antwi

The lack of credit card security in recent times due to card security breaches has caused mistrust for consumers to use EMV chip cards

Daymond John, CEO of FUBU

Daymond John: Millennials lead in smart business technology

Pakistan road network

Pakistani economy cuts deficits in half in 2015

Motorola Moto 360 2nd generation

MOTO 360 2nd Generation review: A premium design

credit card security
Maryland, USA (BF)

A 2-year survey has concluded that over two-thirds of card holders are worried hackers will hack their credit cards. The news says customers are also on edge because identity thieves could steal their card information. “As recently as 18 months ago, many card users continue to worry about their credit card security than their health,” the survey says.

The survey made by a New York IT consultant also reveals that customers are not showing much interest in using the Europay, MasterCard and Visa (EMV) chip card security system. Following a long period of credit and debit card security breaches, customers seem to have lost faith in the entire major credit cards system. Besides this, many merchants have not seized the opportunity to educate them on the benefits of the EMV as the best-secured credit card.

EMV chip cards safeguard credit card security

The EMV serves as the gold standard in credit card security. It is an upgrade secure card system that should frustrate the efforts of hackers and identity thieves. Consumers’ concern about credit card data security suggest that immediate action needs to be taken to provide top secure credit cards.

Jennifer Mazzanti, President of eMazzanti Technologies stated, "The fact that many people are worried about credit card security than their health points to the fact that giving personal information to any merchant is a is not a comfortable decision." She stressed retailers can solve this problem by implementing the EMV. This will help merchants gain a business advantage by building trust and goodwill with customers.

EMV adoption can proactively address customer concerns and increase satisfaction and loyalty.

In January 2016, only 37% of merchants have implemented the credit card security standard missing an October 1, 2015, conversion deadline. Though merchants incur liability for credit card fraud if they were not EMV ready by the deadline, adopting the new credit secure system has been much slower than predicted. Experts, however, believe that 50% conversion rate is possible by spring this year.

Starting March 31, 2016, VISA requires new level 4 merchants to use only PCI-certified QIR professionals for POS terminal installations.

Share:

Showcasing Leaders, Businesses & Innovative Technologies

Subscribe to our Newsletter

Enoch Antwi

Enoch Antwi

Enoch Antwi is the managing editor at The Business Frontal. He worked as a business and an environmental journalist in the late 1990s with the Business and Financial Times. His passion is to provide on-demand valuable information and insights on business, entrepreneurship, leadership, innovative technologies, and principles for corporate success in today's business world.

More from Business News

Business leaders predict global economic uncertainty

Business leaders predict global economic uncertainty

Venezuelan entrepreneurs kickback on branding setbacks

Venezuelan entrepreneurs kickback on branding setbacks

Gas reserves in the U.S. have become industry’s windfall

Gas reserves in the U.S. have become industry’s windfall

Small business loans: ReadyCap appoints seasoned hires

Small business loans: ReadyCap appoints seasoned hires

Cryotherapy to overcome advanced stage kidney cancer

Cryotherapy to overcome advanced stage kidney cancer

Pakistan completes CPEC motorway project

Pakistan completes CPEC motorway project

Showcasing Leaders, Businesses & Innovative Technologies

Subscribe to our Newsletter