Profitable business campaign tips for brand awareness

Aug 19, 2015Nii Ashalley

Having a profitable business campaign also means understanding your business and the campaign platform you need to boost your brand.

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A striking example of a profitable business campaign would be the “Do Us a Flavor” social media contest launched by Lays in 2012 in search of new recipes.

There was a reward of $1 million to the winning consumers. Frito-Lay creatively used social media landscape to increase brand awareness through good brand management, strengthen consumer engagement and presented different chip flavors to consumers to increase sales. The campaign was an excellent success as it tripled Lay’s Facebook followers and increased sales by 12 percent.

You, as an entrepreneur, must also think about engaging consumers in your trade area to facilitate brand awareness and consumer loyalty. You can create an attractive idea to make consumers curious about your product and offer them benefits for participating in the campaign. This will increase your product or service awareness by the power of social media. The list below represents some profitable business campaign ideas.

Think contest for profitable business campaign

Depending on your entrepreneurial focus, business size and campaign budget, you can plan a creative contest. A contest can help in leveraging brand engagement and increase brand awareness at a very low cost.

Brand awareness is the epitome of marketing success

You’ve to think of interesting giveaways to get the attention of consumers. Seek public advice and recommendations through consumer surveys. As more and more people talk about your contest, it will increase brand visibility online. Becoming successful online will strengthen your entrepreneurial passion and enable you to work hard and look for more business opportunities.

Video and Facebook teaser campaigns

Profitable business campaign doesn’t have to involve a lot of money to increase your corporate earnings. You can create a nice video to share an inspiring massage, or a story to the target consumers. People would not like your adverting campaign if it only talks about how your product is great and why it’s good.

Give something to the consumers which can add value to their life. To approach things differently, try to generate ideas that provide additional value to their purchase.

You can do that if you want to create brand awareness at the least dollar spent. A teaser campaign on Facebook will create excitement across the social networking channels. And you will foster your business relations with the social media users.

Make influencers talk about your brand

Making influences talk about your brand takes sometime but it’s cost efficient, and most importantly, an effective and profitable business campaign tool. Find out who are the thought-leaders in your market and connect with them. Influencers have lots of fans base, followers and subscribers, and they will help you create brand awareness and a positive brand image.

But, to make that happen, you should be trustworthy by building a good corporate image and your products or services should be beneficial and meaningfully valuable to the target consumers. Remember Frito-Lay met the needs of its target market and was successful.

Ever tried DIY infographics?

Infographics are much appealing than "flat-boring-texts". If you’re into content marketing, or thinking of increasing brand visibility via article writing, spend more time in learning infographics.

Learn to use Adobe illustrator or similar tools. It will be easy for you creating some stunning infographics for your content. Infographics are "eye-candies" and help consumers understand facts and figures easily. When you’re developing profitable business campaign ideas, we think it’s better to add this to your targets.

So it boils down to one thing in the end—to create a profitable business campaign, you’ll need to have an outstanding business idea but follow well tested business principles. You should also know how to best use the social media platforms and other internet marketing tools to reach your target market.

Nii Ashalley

Nii Ashalley is the inspirational voice at The Business Frontal. His uplifting quotes, dubbed "Ashalleyistics", have encouraged many entrepreneurs, start-ups and leaders to achieve their maximum potential. He is a seasoned counselor, a life and business coach and an author of many call to action business articles.