Eyal Lalo: the Invicta watch guru excels

Nov 29, 2014Enoch Antwi

We are championing a brand that targets all classes of people. I think it is important to give all watch lovers the opportunity to have a taste of quality, functionality and fashionable innovative time pieces at a great price.

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Young and uncompromising with his brand, Eyal Lalo continues to make great strides in the watch manufacturing business.

Eyal Lalo has great success as an entrepreneur. But like most business icons, his achievements have also come with an intense public discussion.

Good or bad, the cutting-edge iconic image whose mission is to produce iconic time-pieces is constantly forging ahead with his goals.

Eyal Lalo: Loved and criticised

His success has also ignited controversy among many time-piece lovers and various critics.

Those who love Eyal Lalo, his watch lines, and his brand continue to patronise his iconic, stylish watches. The Invicta watches that Eyal Lalo represents come with price tags most industry insiders cannot comprehend.

Some of his critics believe that his pricing defies logic. They think that with such moderate pricing, his watches' brand couldn’t be rated among the watch industry's top lines of watches, which often compares quality with pricing. Perhaps, the adage that says, “You get what you pay for”, is being analysed in the public forum.

But honestly, most Invicta watches have proven that you can still deliver quality at an affordable price. When he is criticised constructively on his watches' quality, Eyal Lalo responds with a positive attitude.

“Over the years my critics have helped improved the quality of our watches. We have improved important specs on some watches. We have also maintained time-piece movements that will stand the test of time,” he says.

Eyal Lalo speaks on his brand

Eyal Lalo has another business idea. Watching him present his time-pieces on national television, he emphasized the importance of the invicta brand to become a household name globally.

“We are championing a brand that targets all classes of people. I think it is important to give all watch lovers the opportunity to have a taste of quality, function and fashion".

"Our brand represents the epitome of business success as it continues to attract more customers with its affordable price tags. We are constantly providing great and better prices compared to our competition. We do so effectively not because our products are low quality. But by cutting the middle man in the chain of distribution and acquiring our own machinery. This gives us the edge and confidence so we don’t pass unnecessary costs to our customers,” he said.

After all, most business marketing strategists will agree that it is also good to provide quality and pricing that targets all classes of people. Every entrepreneur has his niche market, which propels him to deliver consistently. Eyal Lalo is no different.

As a business student, I understand that having a quick turnover in sales enables productivity. Quick turnovers transfer into profits in the long term. Eyal Lalo, by this strategy, has attracted many potential customers in record time than most brands. The average Invicta watch collector can boast of more than ten watches. This collection could either be in the reserve, standard, or both.

I think it is fair to say that his campaign to make many people love watches has been successful. The brand aggressively produces about 4,000 different quality styles and models yearly. The watches are beautiful and eye-popping. This innovation is a success no other watch manufacturer has attempted to accomplish. Eyal Lalo, the Invicta guru, excels in his campaign as the fastest-growing watch manufacturer in the industry. This achievement complements the slogan by the company, “Smarter by the second”.

It is important to say, however, that other watch brands also have their unique accomplishments. Watches like Rolex, Omega, and many others continue to win the heart of watch connoisseurs.

The award-winning watch

Eyal Lalo has produced a sensational award-winning watch that has resonated with time-piece lovers and industry insiders, among many other recognitions and awards. This is the Subaqua Noma V Reserve.

Powered by a Swiss Made ETA Valgranges A07.211, the Sabaqua V automatic chronograph movement gives you the power you need and the aesthetics you want. This limited-edition timepiece won the Reddot Design Award. The Reddot Award is an internationally recognised quality seal for excellence in aesthetic forms and timeless trends.

The prestigious award was selected by a jury of 37 top professionals who tested and evaluated 4,662 designs to get to this verdict. The Subaqua Noma V showed its innovative edge, proofing the undeniable foresight and creative strengths of Eyal Lalo.

You will also love to have the Bolt Zeus Reserve on your wrist. This watch is an instrument of mythic proportions. With a 52 millimetre case and conspicuous cables that separate this time-piece from all the rest, it deserves to be an award winner.

Eyal Lalo personified

Eyal Lalo is the third generation watchmaker of Invicta, whose family has been part of Invicta for many years. He is the current president of the Invicta Watch Group based in Hollywood, Florida.

At 42 years old, Eyal Lalo has revolutionised an 1837 Swiss watch company into a dynamic and profitable business.

In November 2012, he announced a new line of watches endorsed and designed by a former NFL player, Jason Taylor. The partnership was possible due to Jason’s love for exquisite timepieces.

Eyal Lalo named the Subaqua Noma watch line after his two children. He has said many times on national television that he crafted NOMA by adding the first two letters of his youngest kids names. Their names are Noah and MAry.

The company is involved in watch designing, manufacturing, and marketing wristwatches and accessories. And Eyal Lalo, the wristwatch genius, continues the tradition of time-pieces innovative success.

Enoch Antwi

Enoch Antwi is the managing editor at The Business Frontal. He worked as a business and an environmental journalist in the late 1990s with the Business and Financial Times. His passion is to provide on-demand valuable information and insights on business, entrepreneurship, leadership, innovative technologies, and principles for corporate success in today's business world.